Should I Hire a Branding Agency? How do I choose one?
Let’s face it: branding is essential. Your business, your organization, and even you need a solid brand to set you apart from the competition.
Whether you’re just starting out and looking for a new direction, or if you’ve been around for 40 years and a rebrand is long overdue, hiring an agency is likely the best choice.
But how do you know if you should hire an agency? And if so, who do you hire?
Get to Know the Branding Agency
If you’re ready to choose a branding agency, you must know what you’re getting into.
A branding agency comprises professionals who specialize in creating corporate identities, marketing strategies, and visual elements that communicate a company’s unique personality.
They help companies develop their brands and execute them across all platforms — websites, social media accounts, press releases, advertising campaigns, and more.
When deciding whether or not to hire a branding agency, it’s essential to consider what type of brand you want to convey and how much time you’re willing to dedicate to working with an agency.
What is their pricing?
There are many branding agencies, from large corporations with dozens of employees to small agencies that only take on one client at a time.
The more established and reputable agencies will likely cost more, but they will also offer more comprehensive services.
Do they offer support beyond creating graphics and logos?
Most branding agencies offer design services like logo creation, website design, and branding collateral such as brochures and flyers.
However, some also provide other services such as marketing strategy development, copywriting, or even public relations outreach on behalf of their clients.
This is especially important if your business needs additional support beyond developing its visual identity.
What experience do they have?
Look for agencies that have experience working with businesses similar in size and scope to yours. You can also ask them about their client list.
Ask if they’ve worked with businesses similar in size or industry as yours. If so, what were their results? If not, why not? A portfolio of past work will give you insight into an agency’s capabilities and style.
What are their deadlines and milestones?
If you’re working with a branding agency, you need to know that they’ll deliver what they promise.
Ask about their deadlines, and if they don’t have any, ask them how long it’s going to take for them to come up with a concept for your brand.
You want to know whether they can meet your project’s timing.
Hiring a branding agency is a good idea if you have time and money for it to be done right
You should hire a branding agency if:
- If you are willing to invest money in your brand.
- If you have the patience to deal with figuring out your brand.
- If you want to make sure the look of your brand is consistent.
- If you want an objective perspective on what is suitable for your brand.
Branding agencies provide access to a vast array of talents across the design and marketing spectrum to help you succeed in building your brand.
By looking at the key questions to consider, we’ve shown you how to ensure that your needs are met. Good luck in your search!