Why is WhatsApp Business API a must-have business communication solution?

Why is WhatsApp Business API a must-have business communication solution?

WhatsApp is one of the most commonly used social media platforms that need no introduction. We are very familiar with the reach and platform that WhatsApp provides. The WhatsApp Business Platform allows small, medium as well as large businesses to communicate with their customers for delivering information and to sell products. By using the Application Programming Interface (API), businesses can reach thousands of agents and bots to connect with customers programmatically and manually. WhatsApp API is tailored for large brands or businesses that demand seamless integration with other channels and data sets.

WhatsApp Business API service allows the business to communicate with customers all over the world. It too allows designing a business profile but WhatsApp API service users can get a verified green tick to add brand quality and authentication. With WhatsApp API, a business can create chatbots that enhance communication flow. With the integration of the WhatsApp Business API service, multiple customers can be entertained at the same time, from any part of the globe and at a given point in time as it can send bulk notifications. Instant order placement and payment confirmation, booking confirmation, and the status of the order are some of the important features offered by the WhatsApp API service. It can be integrated with other channels; it uses automation and multiple agents can access it.

While looking for the best WhatsApp Business API in India, a business needs to look for the following features. WhatsApp Business API is a must-have business communication solution for the following reasons:

  1. 24×7 supports: WhatsApp Business API ensures 24×7 support for any customer service. Through the Chatbot, a business can be present around the close for their customers. It helps in identifying potential customers and also maintains seamless communication by sharing different information, and alerts to regular customers. The multilingual feature of the WhatsApp Business API helps businesses to reach any part of the globe without much afford. Also, both, multilingual and 24x 7 feature makes business accessible for service for any time zone.
  2. Multi-channel platform: It provides a single platform for all business communication channels. This gives an organized structure to any business. A customer can easily reach the business from any channel. It makes navigation easier without losing time waiting.
  3. Integrate CRM: It organizes and integrates CRMs that help in customer service delivery. One of the benefits of integrating CRM is that it allows businesses to share catalogs, images, locations, documents, and videos, audio with customers. It also helps businesses to share updates, tracking options, and payment status of the product and service with the customers.
  4. Let customers multitask: Customer satisfaction is one of the major aims of any business. WhatsApp Business API provides flexibility to customers to leave and re-enter the conversation, anytime or anywhere.
  5. Notifications: It helps a business to send notifications on WhatsApp to customers regarding the information on order updates, reminders, appointments, and many more. Automated notifications in bulks can help a business in reaching more customers with ease and also reduced the workload for the agents. Thus, never losing a single customer out on the information communication radar.
  6. IVR deflection: It helps in quick service thus enhancing customer satisfaction. It simply routes incoming calls to WhatsApp and optimizes call volumes and wait time. It boosts the first contact resolution rate and customer satisfaction.
  7. Offer rich experience to the customers: WhatsApp Business API provides an enjoyable customer experience through the rich social media presence and business representation. A business with WhatsApp API can add images, videos, audio messages, gifs, stickers, files, dynamics CTAs and many more. A business can share shares product pictures, demo videos, links, etc. to the customers to offer better engagement. A business can send them tailored communications to encourage cart abandoners to complete their purchase which helps to increase interaction, and augment the message with eye-catching product photos.

There are many cloud-based communication solution providers that a business can choose to get their best WhatsApp Business API in India. However, the most demanded and trusted provider is Knowlarity. Used by more than 6000 organizations, businesses, and industries in more than 60 countries of the world. Knowlarity has proved itself to be one of the best providers of WhatsApp Business API in India.

aileen scott

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